Preview Mode Links will not work in preview mode

Follow the conversation on LinkedIn and Twitter via #LearningUncut

Find out more about the podcast

Feb 28, 2022

Jane Calleja discusses how Weber develops the product knowledge and confidence of independent retailers to sell their range of barbecues. When covid limitations and travel restrictions made face-to-face workshops impossible they had to come up with a new approach to provide the critical elements of a product and flavour experience. In a period of skyrocketing demand in the homemaker segment in 2020 they achieved impressive participation levels in this optional program and successfully launched a new product category. Listen to hear all about this award-winning learning solution.

Host: Michelle Ockers

Transcript and related resources:

Podcast information and more episodes:


Podcast information and more episodes: